MY BRAND ACADEMY AND WOMEN'S SPORTS ALLIANCE ANNOUNCE GROUNDBREAKING PARTNERSHIP TO EMPOWER FEMALE ATHLETES WITH PERSONAL BRAND TRAINING
- Women's Sports Alliance
- Apr 7
- 3 min read
Updated: Apr 9
London, UK – [9th April 2025] – My Brand Academy and the Women’s Sports Alliance (WSA) are thrilled to announce a strategic partnership designed to equip female athletes with the tools to build authentic, impactful personal brands. This partnership will provide female athletes with access to industry-leading personal branding content, workshops and frameworks, helping them develop their identity, secure higher value sponsorships, and transition successfully into careers beyond sport.
As part of our Partnership, we’re launching a first-of-its-kind personal brand building programme, created by leaders in storytelling and brand identity and for ambitious female athletes ready to take control of their voice, visibility, and future.
AN INTRODUCTION TO MY BRAND ACADEMY
My Brand Academy is a pioneering storytelling experience dedicated to helping individuals craft impactful, authentic personal brands. Guided by authenticity, truth, purpose, and mission, their unique approach equips individuals with the confidence and clarity to share their stories and connect with audiences, colleagues and/or their organisations on a deeper level, with their own Personal Brand Playbooks.
Drawing on over two decades of experience shaping brand storytelling strategies used to shape the world’s biggest entertainment franchises, and beloved brands including Harry Potter, Marvel, and TikTok, My Brand Academy provides CPD-Certified structured courses, workshops, expert insights, and practical tools to empower global leaders and public figures across entertainment, sports and tech.
Speaking about the partnership, Marc Maley, Founder of My Brand Academy, said:
"We’ve worked with global entertainment brands, leaders, executives, and industry trailblazers to shape their personal brands and identity, founded on authentic storytelling, and now we’re bringing this expertise to female athletes through the Women’s Sports Alliance. Whether competing at the highest level or transitioning to new career paths, personal branding is a critical tool for long-term success. We’re excited to support these elite athletes on their journey." As a father of a teenage daughter preparing for her own journey, I take great pride in supporting women in sport to maximise their potential and commercial opportunities, ensuring they can thrive and be valued equally.
THIS IS YOUR MOMENT
To launch this partnership, we’re offering 12 female athletes the opportunity to join the exclusive My Brand Academy x WSA Personal Brand Building Playbook Programme.
This fully online experience will guide you through the process of building a personal brand rooted in your story, your values, and your ambitions. You’ll gain access to:
A series of online calls with Personal Branding experts.
A step-by-step walk through of creating your own personal brand identity.
Personalised brand-building strategies tailored to your career ambitions.
A structured framework for commercial growth, media presence, and long-term career success.
Opportunities to become inaugural ambassadors for our supporting partners.
Integration of your personal brand into the WSA Athlete Playbook.
This Playbook Programme provides a highly structured and strategic personal brand-building framework, and ensures that you walk away with a tangible, custom-built Personal Brand Playbook - a blueprint for your commercial success.
WHY THIS MATTERS
We know what it’s like to feel unheard, to be overlooked, and to struggle with ‘finding your voice’. This Playbook Programme is about flipping the script. Whether you’re aiming for sponsorship deals, media presence, personal branding clarity, or simply want to feel confident in your voice – this is your space to grow.
Through this collaboration, WSA and My Brand Academy are redefining how you can take control of your own commercial success. Whether seeking greater visibility, financial security, or commercial opportunities, this partnership delivers the tools and guidance you need to succeed.
Together, we’re raising the bar for what female athletes can achieve off the pitch, track, court or field.
WANT IN?
We’re looking for Female Athletes who:
Are based anywhere in the world
Are currently competing at Tier 1, International, Olympic or Paralympic level
Are ready to find their voice
Are committed to growing their personal brand and commercial value
(Spaces are limited – don’t miss your chance to be one of the selected 12)
Key Dates:
Register Interest Deadline - April 25th 2025
Athlete Selection - April 28th 2025
Programme dates announced May 2025
Let’s build your personal brand – and your future – together.
Media Contact:
Jordan Guard
07902424965