ABOUT
OUR MISSION
In 2023, not one single female athlete broke into the top 200 highest-paid athlete list, globally.
We exist to ensure that by 2030, female athletes represent at least 50% of the highest-paid athletes list.
We are driving change by; giving you a platform to elevate your personal brand and express your voice, to increase your commercial value, offering you access to the tools you need to develop your personal brand and drive your commercial value to increase your off-field endorsement income, and providing a safe space to connect with other athletes, industry experts and leading brand representatives, making us more likely to drive change together.
Our Female Athlete Collective members are breaking down commercial barriers and are levelling-up their Endorsement Game.
OUR LEADERS
JORDAN GUARD
PHIL BENTON
ADVISORY BOARD CHAIR
FORMER VP SALES ADIDAS
STEPH HOUGHTON
ADVISORY BOARD MEMBER
FORMER LIONESS & MAN CITY
AMY SMITH
ADVISORY BOARD MEMBER
MARKETING DIRECTOR EUROPE LES MILLS
KATE OWEN
ADVISORY BOARD MEMBER
PwC DIRECTOR
LUCYNDA DAVIES
ADVISORY BOARD MEMBER
JD SPORTS PLC, FORMER NIKE
CARLA MOLINARO
ADVISORY BOARD MEMBER
RECORD BREAKING ULTRA-RUNNER
JON BUCKTHORP
ADVISORY BOARD MEMBER
DIFFERENTIATED, FORMER VODAFONE
DONNA STELLING
ADVISORY BOARD MEMBER
INTERNATIONAL SPORTS ADVISOR, MELBOURNE
DR. AMANDA PARTINGTON
ADVISORY BOARD MEMBER
UA92, INTERNATIONAL HOCKEY COACH
CLARE PROBYN
ADVISORY BOARD MEMBER
FORMER WIGGLE & FAT FACE
17 Sport is a purpose-driven sports marketing agency that empowers brands, sports properties, and athletes to forge authentic connections with their audiences, driven by a collective commitment to people and the planet. We design and deliver purpose-led strategies, impactful campaigns and sponsorship activations, and community-driven programs that spark meaningful engagement and deliver tangible results. Get in touch!
ON-FIELD WE FIERCELY COMPETE.
OFF-FIELD WE ARE STRONGER TOGETHER.
COLLECTIVE STRENGTH
Some of the world's most influential brands and platforms are supporting our mission.
INTRODUCING OUR ATHLETE GUIDING GROUP
We are searching for 10 female athletes from all over the world, and at all different levels of commercial and athletic performance to steer the strategy and direction of our support for female athletes. We will meet online 3 times a year and you will get access to brands within our network, contact time with our advisory board and content for your socials. The Group will be decided by October 2024.
Join our mission in ensuring that by 2030, at least 50% of the highest-paid athletes in the world, are women.