Our first live athlete event was hosted in London, UK. The event focused on personal brand-building best practices for social media, the role of data in driving and proving value and the commercialisation of personal brands through sponsorships. We saw over 40 elite female athletes in attendance and the event was supported by adidas, Bio-Synergy & a London Law Firm.

Our next event provided elite female athletes with further commercial knowledge and insight. It was predominately focused on legal considerations and saw top-ranked sports lawyers, who advise some of the world’s most renowned sportspeople and sports brands, discussing a range of topics to address some of the complex considerations and demands placed on the modern day female athlete. This event saw over 50 elite female athletes in attendance and was supported by UK Sport, SAMURAI and Bio-Synergy.

This event was hosted in partnership with adidas, and took place at the adidas UK HQ in Manchester. We provided athletes with an understanding of the relationship between elite athletes, global brands and agents. For an athlete, navigating her way through the commercial landscape can be quite overwhelming and at times, seem near impossible. We provided the expertise required to explore and take steps towards securing sponsorship.