WSA founder, Jordan Guard has drawn upon her learnings from working with global brands, to share the benefits around producing...

Within this article, we take a deep dive into how a female athlete can journal effectively to enhance performance, track progress, and...

MEET DR AMANDA PARTINGTON: INDUSTRY EXPERT JOINS THE WSA ADVISORY BOARD Amanda has been operating in the world of Performance and Talent...

For our Advancement Zone community, we bring to you, the International Olympic Committee's Athlete 365 Guidance on how an athlete can...

For the better part of the last century, women’s sport has been underestimated, overshadowed, and underfunded. Despite the countless...

MEET CARLA MOLINARO: RECORD-BREAKING ATHLETE JOINS THE WSA ADVISORY BOARD Carla Molinaro is an elite Ultra Runner for HOKA. Carla is the...

MEET AMY SMITH: INDUSTRY EXPERT JOINS THE WSA ADVISORY BOARD Amy Smith joins the WSA Advisory board from a diverse marketing background...

Here is a breakdown of how far these deals have come, but just how far we still have to go.

We are thrilled to announce that after a successful takeover period, the Women's Sports Alliance is now officially powered by 17 Sport.

Yasmin Liverpool is a 24-year-old 400m runner who was raised in the Netherlands, but moved back to the country of her parent’s birth when...

In recent years, women's sport has witnessed tremendous growth in popularity and participation worldwide. With the rise of women's sport,...

A recent survey commissioned by Sure UK, which interviewed 2,000 women aged 18-65, has uncovered a remarkable finding: 46 percent of...

Ellie Black is already the most successful gymnast in her nation's history, but she's targeting more than solo podium places come Paris 2024

Emily Kristine Pedersen won the Solheim Cup with Team Europe in 2021 & feels it's a perfect "showcase" to prove the growth of women's golf.

Surrey County Cricket Club have today unveiled a new County Membership, in association with the Women’s Sports Alliance. Surrey County...

Images from Ella Toone on Insta “Sometimes there will be people who do not believe in you, but if you have that belief in yourself then...

'Bend it like Bhuta' - Mia Bhuta is a USA footballer, of Indian heritage, who is aiming to tackle stereotypes & inspiring ‘girls with goals'

Helen Glover is already a legendary Olympic champion rower, but after three Games and three children she's now back pushing for Paris 2024.

By collating relevant academic research, our friends at Inner Drive broke down the impact that music has on athletic performance. It's an...

Image courtesy of Getty Images / British Athletics “I want to be the best in the world, I want records, I want to be the best of all time...