In the world of sponsorships, your content is your calling card. Brands want to see not just your athletic achievements but also your...

In today’s sponsorship landscape, brands aren’t just looking for athletes who can win on the field—they’re seeking partners who align...

In today’s digital world, your online presence is as important as your performance on the field. For female athletes, the right type of...

BUILDING PARTNERSHIPS BEYOND THE SEASON For many female athletes, the relationship with sponsors is crucial to their professional...

In today’s world of sport sponsorships, there’s a common belief that your value as an athlete is solely based on your performance stats....

Negotiating a sponsorship deal can feel like stepping into a daunting game, but it doesn’t have to be. As athletes, we’re trained to...

A STEP-BY-STEP GUIDE FOR FEMALE ATHLETES By Jordan Guard, Founder of the Women's Sports Alliance Starting a business as a female athlete?...

Securing a sponsorship is always an exciting milestone for an athlete. It’s recognition of your hard work, your influence, and your...

In the evolving world of sport sponsorship, it’s easy to think that social media follower count is everything. After all, in an era...

In the world of women’s sport, few names have risen to prominence as quickly and as powerfully as Mary Earps. The England goalkeeper has...

In today’s world, building your personal brand as a female athlete isn’t just about excelling on the field, track, or court. It’s about...

RAISE: 2024 Last week, I had the privilege of being invited to the RAISE event in London, a ground-breaking two-day conference organised...

As we all know by now, it’s not just about what we do on the field. The noise we create off it is also important. Take former England...

In sport, setbacks are inevitable. Whether it’s an injury, a disappointing performance, or a PR crisis, athletes face challenges that can...

In today’s digital era, the importance of content creation for athletes cannot be overstated. It’s not just about performance on the...

By Jordan Guard, Founder of the Women's Sports Alliance Since August 28th, Paris has been hosting the Paralympic Games, a spectacular...

29th August 2024, 10am BST, the Women's Sports Alliance We are delighted to announce that Steph Houghton, former England Lionesses...

An Article by Jordan Guard, Women's Sports Alliance Founder. When you stand on that podium, clutching an Olympic Gold medal, you hold in...

PARTNERSHIP SPOTLIGHT: EMILY CAMPBELL AND DREAMS - EMPOWERING ELITE ATHLETES THROUGH QUALITY SLEEP The journey to Olympic glory is not...

As the Paris 2024 Olympics approach, an analysis revealing that one in three of Team GB's athletes attended private secondary schools has...