London, UK – [9th April 2025] – My Brand Academy and the Women’s Sports Alliance (WSA) are thrilled to announce a strategic...

In the world of sports sponsorships, it’s easy to focus on the biggest brands with the biggest budgets. True commercial success isn’t...

The Women's Sports Alliance (WSA) is thrilled to welcome Kimberly Drewniok, pro volleyball player and international competitor, as the...

Behind every successful athlete is a network of people helping them navigate the highs and lows of their career.

Balancing a career in elite sport with entrepreneurship isn’t easy but these three athletes are proving it’s possible. Whether it’s...

When we talk about success in sport, goal setting is second nature. Athletes set performance targets to improve speed, strength,...

The Women's Sports Alliance (WSA) is proud to introduce our Athlete Guiding Group (AGG)...

We’ve taken the guesswork out of building your value proposition by creating a simple, customisable template that includes

Aitana Bonmatí has established herself as one of the most dominant figures in women’s football, both on and off the pitch. From winning...

For many female athletes, social media is more than just a way to connect with fans, it’s a powerful tool for attracting sponsorships and...

What makes a female athlete commercially valuable? Is it a massive social media following, strong engagement, or elite sporting...

Tracking your social media performance isn’t just for influencers, it’s a game-changer for athletes looking to grow their personal brand...

As a female athlete, your story is your brand, and how you tell that story can make all the difference. Whether it’s a caption on...

Serena Williams doesn’t just dominate on the tennis court; she’s a powerhouse on social media too. With over 16 million Instagram...

In the ever-evolving landscape of women’s sport, social media has become a powerful tool for athletes to amplify their voices, connect...

In today’s sports world, talent on the field is just one part of the equation. Building a strong network off the field is just as...

For many female athletes, social media has become more than just a tool for staying connected with fans—it’s a powerful platform to...

As 2024 draws to a close, it’s time to celebrate the female athletes who’ve dominated in their respective sports and in the commercial...

For female athletes, sponsorships aren’t just about funding—they’re about building a brand that resonates with your audience and aligns...

2024 was a monumental year for women’s sport, breaking records, shattering stereotypes, and driving global engagement like never before....